Naturtint – the highest quality ingredients for the very best cosmetic results
NATURTINT Permanent Hair Colours are formulated with high levels of natural ingredients, including organic plant and seed oils and extracts. It’s Naturtint’s mission to find new, naturally better, more gentle ingredients that care for the hair and scalp, giving radiant colour and shine and respect the environment.
Naturtint chooses only the highest quality, purest ingredients. Its formulations contain very high levels of natural ingredients, including natural and organic plant and seed oil and extracts, each one carefully chosen for their proven hair and scalp enhancing benefits. These work alongside the essential chemical ingredients including hydrogen peroxide and PPD, that are required to deliver the best possible permanent hair colour results and finish:
Olive Oleic Acid – an essential fatty acid extracted from Olive Oil that provides strength and vitality. Its unique composition allows it to penetrate deeply into the hair, strengthening it from the root to tip. Its photo-protective properties help to protect hair from environmental damage. The result is highly moisturised, soft and strong hair.
Meadowfoam Seed Oil – helps to restore hair’s elasticity and keep it moisturised and full of shine. It also helps to protect and care for the scalp during the colouring process.
Quinoa – is considered a “complete protein” as it contains all essential amino acids. In the Multi-Care Mask it helps to fix the hair colour, resulting in a more intense and longer lasting shade. It also aids styling and helps boost shine, for healthier looking hair.
Organic Shea Butter – nourishes hair thanks to its high concentration of vitamins and natural fatty acids. Shea Butter is deeply moisturising and helps reduce breakages and split ends, plus soothes dry scalps.
Baobab Proteins – the Baobab tree is known in its native country as the “Tree of Life” – in the Multi-Care Mask it helps to rebuild hair’s natural keratin and protects hair from heat, UV and pollution. Healthier, younger looking hair.
The use of hydrogen peroxide in hair colours - hair colours that permanently lighten the hair have to contain hydrogen peroxide as the lightening agent. Naturtint, however, has always adjusted the level of hydrogen peroxide in the permanent hair colours, to the minimum amount that is still effective and continues to do so.
The use of PPD and PTD in hair colours – PPD, or paraphenylenediamine, is a chemical substance that is widely used in oxidative hair dyes, to ensure a permanent colour and complete grey coverage. The use of PPD is strictly governed under EU regulations because it can cause allergic reactions. Naturtint Permanent colours continue to contain the absolute minimum levels of PPD, well below the maximum set by EU law, and adjusts these to the lowest amount necessary for each shade. Naturtint Cream and Naturtint Root Retouch Creme colours contain toluene-2,5 diamino sulphate (also known as PTD or para-toluenediamines), that works in a very similar way to PPD and is also strictly regulated by the EU, because of the risk of allergy.
If a customer has a known allergy to PPD or PTD, they mustn’t use a permanent hair colour that contains these ingredients – regardless of the concentrations used. They should also be careful when looking at other colourants, as any oxidative hair dye that requires the mixing of a colourant and developer will contain ingredients such as PPD and PTD.
For more information about the ingredients in any of Naturtint’s products, or if you need some specific advice for your customers, please call us on 01889 507 575 (Mon-Fri 9am-5pm)
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