Naturtint Retail Support: Perfect Planogramming

Here at Nature’s Dream we love nothing more than helping our retailers get the most from their product displays. We understand that shelf space is of a premium in most stores, and that you need every inch of space to be working for you.

As such, we work hard to track the most popular products and regularly share details of these bestsellers, giving our retailers the best chance of stocking the products their customers want.

We’ve created a handy guide that shows our listing recommendations for different shelf space availabilities, based on the sales ranking of the hair colours and an understanding of how a hair colour consumer shops.

This is only intended as a helpful guide however and the popularity of certain shades and products will vary from store to store.

Each Naturtint Permanent Hair Colour Gel box is 8.5cm wide – allow 9cm if a shelf tray is to be used. The Root Retouch Colours are the same width, 8.5cm, but currently we do not have shelf trays available for this range.

Don’t forget, however the Naturtint range is displayed, there should always be a Colour Ring available to help consumers pick the most suitable shade!

Shelf trays are available for all Naturtint Permanent Hair Colour Gels (excluding the new Naturtint Silver) and the Reflex Semi-Permanent Henna Creams. They hold 5 units but can be broken down for shallower shelves to hold 2 or 4 units.

The shelf trays slot together to help keep product displays neat and tidy and feature a colour swatch that indicates the colour result from that shade.

For more information and guidance on merchandising the Naturtint range in store, please contact the Nature’s Dream Team on 01889 507575 or drop an email to hello@naturesdream.co.uk and they will be happy to help.