In December 2010, we launched a nationwide search to find the new 'Face of Naturtint' with the help of Hair & Healthy magazines, Moddershall Oaks Spa Resort and Sapphires Models.

We were overwhelmed with the number of Naturtint fans and aspiring models who entered the competition, but sadly, there could only be one overall winner and two runners up, chosen by our renowned panel of judges including the editor of Hair Magazine, Celebrity Hair Stylist Marc Ramos and founder of Model Agency Sapphires Models, Neely Reyes.

After whittling down the many entries, our three finalists were invited to the sumptuous venue for their makeover and photo shoot, Moddershall Oaks Spa Resort in the heart of the Staffordshire countryside. As well as a luxurious styling session and glamorous photo shoot, our three finalists were treated to spa treatments and award winning fine dining.

Each of our three finalists helped produce some stunning images on the day and will all become poster girls for our fantastic Naturtint range, but our overall chosen winner was.....

....Ekaterina!

Ekaterina Hogan, 25 from London was chosen as our overall winner by the expert panel of judges and is now enjoying a years modelling contract with Sapphires Models. With Ekaterina’s striking features and natural beauty, we opted for a rich, sultry brown colour, using the Naturtint Permanent 4N shade. A simple cut to show off the colour and healthy shine was all that was needed!

Our two runners-up, Kelli White, 26 from London and Katie Hughes, also 26 from Hyde Heath produced equally stunning final images - the intense red of Kelli's hair really making her blue eyes shine and the multi-tonal lights in Katie's hair giving real movement and depth with a healthy, natural look.